ChunHung Hsieh
(Peter)

I make hard things simple.

BloFinRight Now

Senior Creative
and BrandingJan 2026 – Present
01 War of Whales 2026 Creative Direction

Annual flagship trading competition

Campaign identitySocial rollout

Role

Creative Direction

  • Set the visual direction for the campaign
  • Concepted and animated the trailer
  • Ran the social rollout
  • Coordinated leaderboards with product and data
Campaign scale
Traders45,000+
Prize pool$5M
Volume$12.5B
AI versus Traders, who wins? War of Whales 2026 key visual
The arena is growing, more users joined War of Whales 2026
Top performing traders leaderboard for War of Whales 2026
02 World Cup Summer 2026 Creative Direction

Seasonal trading and prediction campaign

Campaign identitySocial rollout

Role

Creative Direction

  • Directed the campaign key visual with designers
  • Wrote and storyboarded the trailer
  • Ran the social rollout
Who's the champion? World Cup Summer 2026 key visual
World Cup Summer 2026 trophy key visual
Semi final futures leaderboard
03 Social Visual Refresh Creative Direction

Visual system, content engine, social growth

Product FeaturesActivity PostsBi-Weekly Report

Role

Creative Direction

  • Directed the visual system with designers
  • Co-developed the AI content pipeline
  • Created the new brand deck
  • Redesigned the bi-weekly report into video
IG interaction rate0.16→0.53%
Organic followers+21%
Product posts in feed52→76%
Reels in feed30→68%
Drag to compare ↔
Spot and futures listings post before the refresh
Spot and futures listings post after the refresh
BeforeAfter Product Features
Chart drawing feature post before the refresh
Chart pair switching feature post after the refresh
BeforeAfter Product Features
Staking campaign post before the refresh
Staking campaign post after the refresh
BeforeAfter Activity Posts
Trading competition post before the refresh
VIP tier campaign post after the refresh
BeforeAfter Activity Posts
Bi-Weekly Report before the refresh: plain headers and screenshots Bi-Weekly Report after the refresh: key visual header and numbered cards
BeforeAfter Bi-Weekly Report · Scroll ↓
04 AI Agents Specced & built

Brand asset bot

Ask for a brand file in plain language and get the right one back.

Colleagues130+
Requests4,000+
Hours saved~280
Demo

Trend/KOL bot

Scans X and Instagram daily and feeds the AI production pipeline.

X posts sourced20–30%
Research saved1–2h/day
Accounts tracked25
Daily run Automatic, once a day
5
KOL posts worth interacting with
5
Post suggestions based on trends
1
Daily trend report XInstagram

MEXCLast Year

Creative Brand
ManagerJan 2025 – Dec 2025
05 Zero Fee Campaign Lead

Platform wide campaign, $250K budget

Role

Campaign Lead

  • Ran the campaign end to end: concept, budget, production and rollout
  • Directed the key visual with designers
  • Ran the social rollout and influencer partnerships
  • Produced the film from concept to delivery
Impressions200M+
Engagement vs forecast+72%
Launch post for the Zero Fee film
Meme contest built from frames of the film
0 Fee Leaderboard kicks off key visual
0 Fee Leaderboard top three winners
06 Proof of Trust Campaign Lead

Security-focused campaign

Role

Campaign Lead

  • Delivered the Proof of Trust website
  • Revamped the Proof of Reserve website
  • Ran the social rollout and external partner AMAs
Unique site visitors8,000+
Websites shipped2
Proof of Trust site ↗ Proof of Reserve site ↗
Proof of trust key visual: guarded by MEXC, trusted by users
Your funds, MEXC's guarantee: $559M futures insurance fund and $100M guardian fund
MEXC bimonthly security report: $2.2M illicit assets blocked, 46,311 threats neutralized
User story post from the Secure with MEXC series
07 Celebra7e MEXC Creative Direction

7th anniversary brand film and campaign

Role

Creative Direction

  • Directed the key visual and social template system with designers
  • Concepted the anniversary film from story and script to delivery, managing external vendors
Film views15.1M
Production budget$200K
Celebra7e MEXC launch visual: go solo or team up for 10,000,000 USDT
Collect, assemble and win mechanic for the anniversary campaign
2,000,000 USDT unlocked milestone
Celebra7e MEXC trading volume leaderboard

EarlierExperiences

MetaCRM, Alphabit,
Garena, Next StoryThe origin story

2023Feb 23 – Oct 24

MetaCRM

Marketing Manager

Web3
Product promo
Marketing teaser
Curve Summit

2021Mar 21 – Feb 23

Alphabit Fintech

Digital Lead

Web3

Co-founded The Oasians, a Web3 content studio

Monthly sponsorship$15K+
Followers80K+
Built0→1
The Oasians cover art: the studio logo over a crowd of cartoon characters

Socials closed with the company. The writing is still up.Read a deep dive ↗

2019Feb 19 – Mar 21

Garena

Sr. Producer

Esport

2018Jan 18 – Jan 19

Next Story Group

Producer

Hospitality

About Me

Bio, education
and certificatesPlus a resume to download

Peter is a creative strategist with built-in visual instinct, an addiction to new ideas, and an itchy execute button. Started out producing TV spots, livestreams, esport tournaments, and immersive VR hotel tours, then carried that same eye into brand, marketing, and social media work in Web3, becoming an AI power user along the way. Functions best under mild chaos and looming deadlines, known to convert dry product specs into wide reaching campaigns and eye-catching content.

Key features
Cross-Industry OS

Runs on gaming, Web3 and fintech. Compatible with whatever’s next.

Parental Multitasking Suite

Twins at home, brand decks at work. Both ship on time.

Titanium-Grade Adaptability

Turns hard concepts into content anyone gets. Doubles as a bedtime story.

Peter in a hooded jacket, looking up at the trees, shot on black and white film
Scanning for the next idea.
Resume

Say Hi

Email, or coffee
in Taipei
Email
chunhung.hsieh@gmail.com
Location
Taipei, Taiwan